Black Girl Vitamins, creator engine

Ten creators, one number to protect

A first roster for Black Girl Vitamins: seven videos per creator a week, a claims sheet built from your own pages, and a $1 cost per 1,000 views target.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Unboxing Dream Girl Sleep, price on screen

Illustrative: the creator shows the box, reads the label out loud and points to the $24.99 price. No sleep promises, only what is on the pack.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, two added each week	Six weeks of ramp up to ten. Weeks live: 0, 2, 4, 6, 8, 10. Proposed.
Who	Real routines, real shelves	Six personas matched to Meno-Chill, Once a Day Gummies, Dream Girl Sleep and three more lines.
Production	7 videos per creator per week	303 creator videos a month at 10 creators, one variable per test, losers killed early.
Pay	Three bands, $300 to $800 base	Caps run $600, $1,000 and $1,500. All ten at the top cap is $15,000 a month, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Bonus at the cap: $300, $500 or $700 by band.
Compliance	Claims sheet, literal wording only	Every line a creator may quote is copied from your own pages. Anything else is asked first.
Category rule	Supplements: no health outcomes	No symptom promises on Meno-Chill or PCOS RELIEF. No bonus on a video that breaks the rule.
Goal	$1 per 1,000 views	Simulator today reads $5.74 on $10,050 for 1.8M views. The target is a Proposed figure.
Report	Every Monday, no asking	Videos live, views per format, cost per 1,000 views against the $1 target, what we learned.
Decision	Approve the first two creators	Two go live first, then two more each week up to ten, with the claims sheet signed off by you.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine beside it. This brief runs the same playbook on supplements: a creator roster, a claims sheet, losers killed early. I have not run this category, so the claims sheet and the category rules come before the first camera turns on.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

437
Reviews on Collagen Sticks
Collagen Sticks carries 437 reviews on its product page. A creator video has something real to point to.
Published
$55
Free shipping threshold
Your pages offer free shipping on orders over $55. Bundle videos can end on that line.
Published
15%
Subscribe and save
SUBSCRIBE & SAVE 15% is already an offer. Routine videos have a clear next step.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. The simulator reads $5.74 today, so the first weeks close that gap before we chase reach.
One variable per test
Each batch of the 7 weekly videos changes one thing: hook, product or opening shot. Losers killed early, winners enter the hook library.
Claims sheet before camera
Creators quote only lines copied from your own pages. Anything else goes to the claims channel and gets an answer before filming.
Pay for pace, bonus for breakouts
Base pay covers the 7 weekly videos. The $50 flat bonus pays only past 100,000 views, once per creator per month.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

ReneeMon 8:30 AM
This week: Meno-Chill and Once a Day Gummies. One hook each, one variable per test, seven videos per creator. The claims sheet is pinned in #claims-check.
TashaMon 9:10 AM
Can I say Meno-Chill helps with hot flashes in my opener?
Use only the product line: Menopause Relief Made Simple. No symptoms promised, no outcomes. Show the pack and read the label.
ReneeWed 11:00 AM
Draft back to Marcus: the opening says Dream Girl Sleep fixes your nights. Cut that line, show the box and the $24.99 price instead. Re-send today.
TashaThu 2:40 PM
The Zero Nasties video just passed 100,000 views. All organic, no boost on my side.
Logged. The $50 flat bonus counts once this month. Sending the clip to the paid test list.
Claims botAppFri 10:00 AM
Check: one draft mentions a health outcome. Held before posting. A video that breaks the claims sheet earns no bonus.
Report botAppFri 5:00 PM
Weekly report ready: videos live, views per format, cost per 1,000 views against the $1 target, and the hooks to keep.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Meno-Chill explainer
“Menopause Relief Made Simple”
Talking head at a bathroom shelf, pack in hand. Read the label aloud. No symptom promises.
Brief 02
Zero Nasties routine
“Zero Nasties”
Morning routine shot: kitchen counter, Once a Day Gummies, label close-up on the free-from list.
Brief 03
Beauty Bundle routine
“The deepest beauty routine in the BGV catalog.”
Unbox the bundle on a vanity. One product per cut, price on screen at the end.
Brief 04
Bundle and save shelf
“Bundle & Save”
Cabinet tour: place Complete Wellness Essentials on the shelf, show what is in the box.
Brief 05
Gut Health Essentials morning
“Stop feeling bloated and uncomfortable.”
Breakfast prep with the pack in frame. Hook in the first seconds, no outcome promised on camera.

Every product line in a video comes off the claims sheet word for word, for example “Enjoy free shipping on all orders over $55.”, “Our gummies are free of artificial flavors, artificial sweeteners, synthetic colors, dairy, and high fructose corn syrup. They are Halal Certified and Vegan friendly.”, “Pineapple-coconut flavor. No stimulants. No crash.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Existing customers
Buyers of Once a Day Gummies or Meno-Chill who already post their routine. Ask by direct message, product first, brief second.
Shop By Benefit lanes
Your pages group products as Hair & Beauty, Energy & Fatigue and Hormone & Cycle Support. We recruit one creator type per lane.
Small wellness creators
Routine, unboxing and shelf-tour creators with small, loyal audiences and a steady weekly pace.
Affiliate or ambassador page
An affiliate or ambassador page was not found on the site, so recruiting starts with direct outreach and a one-page brief.

Five filters, fewer each step

1Routine on camera
Already shows a daily supplement routine without being asked.
2Claims discipline
Reads the claims sheet and asks in the claims channel before health lines.
3Hook sense
Opens on one clear hook in the first seconds. Sample reel required.
4Weekly pace
Can ship 7 videos per week through the ramp without dropping quality.
5Organic pull
Videos earn views on their own. The bonus only counts organic views.

Part 7 of 15

Who we pick

Perimenopause diarist
Talks openly about life in midlife and reads only the product wording on screen.
Likely product: Peri Meno-Chill
Night routine creator
Calm, bedside style. Shows the box and the price, never promises sleep results.
Likely product: Dream Girl Sleep
Strength training woman
Films her gym bag and daily powder routine, plain voice, no comparisons.
Likely product: Creatine Powder
Hair and beauty routine
Vanity shelf videos, one product per cut, honest about her own routine.
Likely product: Hair, Skin & Nails
Gut and meal-prep creator
Breakfast and kitchen content where the pack sits in frame next to the food.
Likely product: Gut Health Essentials
Busy mom, one gummy a day
Morning-rush storytelling, short clips, the gummy as part of the routine.
Likely product: Once a Day Gummies

Left off, every time

Always out: doctors, nurses or anyone posing as medical authority; anyone promising a health result; minors; creators who compare against other brands; anyone who will not follow the claims sheet. Supplement rule: no disease talk, no outcome promises.

Part 8 of 15

First twenty

Women who already post a daily supplement routine
Creators who talk openly about perimenopause life
Night-routine creators with a calm bedside style
Strength-training women who film their gym bag
Hair, skin and nails routine creators
Gut-health and meal-prep creators
Busy moms who film the morning rush
Black women in midlife sharing a wellness routine
Unboxing creators with a steady weekly pace
Subscribe-and-save creators who like routines
Bundle-haul creators who show what is in the box
Plant-based cooking creators who read labels
Halal-conscious lifestyle creators
Campus and young-professional creators on a budget
Creators who film clean, well-lit shelf and cabinet tours
Cycle-tracking diarists who stay out of medical advice
Midlife fitness creators with an honest, plain voice
Skincare reviewers with a loyal small audience
Short-form editors who cut a hook into the first seconds
Community voices tied to Black women's health events

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Enjoy free shipping on all orders over $55.”
Bundle and haul videos, closing line or caption.
“Our gummies are free of artificial flavors, artificial sweeteners, synthetic colors, dairy, and high fructose corn syrup. They are Halal Certified and Vegan friendly.”
Gummy routine videos, read from the label shot.
“Pineapple-coconut flavor. No stimulants. No crash.”
Vitamin B12 Complex Drops taste and routine clips.
“Each gummy provides 2000IU (50mcg) of Vitamin D3 in delightful peach, mango, and strawberry flavors.”
Vitamin D3 and K2 gummy close-ups.
“SUBSCRIBE & SAVE 15%”
Routine videos that end on the next step.
“The deepest beauty routine in the BGV catalog.”
Beauty Bundle unboxing and vanity videos.
“Menopause Relief Made Simple”
Meno-Chill opener, said as the product line only.

Never said

Each one with the reason it stays out.

Meno-Chill stops hot flashes or ends menopause symptoms
Health outcome. Creators repeat only the product line, never a promised result.
PCOS RELIEF fixes irregular cycles
Outcome promise about a medical condition. Not on any claims line.
GLP-1 Support Essentials makes you lose weight
Weight result promised from a product name. No such line exists.
Vitamin D3 fixes your deficiency
Turns a stat into a personal result. Creators do not diagnose.
You can stop your medication and take this instead
Medical advice. Never allowed, in any format.
Better than other brands
Comparison with no support on the pages.

To confirm with the brand

Held until someone on the brand side signs off.

4.9/5 ONE MILLION CUSTOMERS
Another badge on the pages reads 50,000 Healthier Queens. Confirm which count creators may quote.
Vitamin D - 82% of black women are deficient
A statistic, not a product claim. Confirm the source before any creator uses it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new creators on a shorter base and a lower cap while they learn the claims sheet.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators who hold the weekly pace and keep every claim clean.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: creators whose videos carry a hook we can reuse in paid.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, flat, never stacked.
Paid per video: only a single video past 100,000 views earns it.
Organic views only. Boosted or paid views do not count toward the bonus.
No bonus on a video that broke the claims sheet or the supplement rules.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Reading the sliders: 303 videos reach 1.8M views at a cost of $10,050, so $5.74 per 1,000 views against $1. Either 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Black Girl Vitamins creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Set up, then ramp
Brief, claims sheet and workspace first. Two creators join each week, up to ten over six weeks.
Month 1
Ten creators posting
7 videos per creator per week, one variable per test. Losers killed early; first hooks enter the hook library.
Month 2
Bands move on pace
Creators move bands on pace and clean claims. The $50 flat bonus shows which hooks break past 100,000 views.
Month 3
Winners go to paid
Top organic videos are tested in paid. 303 creator videos a month keep the hook library fed.
Day 90
Decision day
Cost per 1,000 views against the $1 target. The simulator reads $5.74 today, so we keep, cut or reshape the roster.
Monthly ceiling
$15,000 at the top cap
All ten creators at the top cap, bonuses excluded: $15,000. Proposed, and nothing above it without your yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday: videos live, views per format, cost per 1,000 views against the $1 target, and the hooks to keep or kill.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Meno-Chill explainer	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Zero Nasties routine	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Beauty Bundle routine	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Bundle and save shelf	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Gut Health Essentials morning	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
Every video posts on the creator's own account. We read views and hook before any spend.
Flag the breakouts
Videos past 100,000 views, or clearly ahead of the format median, go to the test list.
Paid test
With the creator's yes, the clip runs as an ad. One variable per test: hook, product or ending.
Scale or kill
Hold the cost target. Winners get more budget, losers are killed early.

From the video to the checkout

Bundle videos end on Bundle & Save and the free shipping line for orders over $55.
Routine videos point to SUBSCRIBE & SAVE 15%.
Complete Wellness Essentials is the headline bundle at $75.00.
Gut Health Essentials at $45.00 is the destination for the gut format.
Single-product videos link to that product page, never the home page.

Part 15 of 15

Supplement rules

Supplement rules for every creator

These six rules sit above every brief. A video that breaks one is pulled and earns no bonus.

The brand's own words only
Quote lines from the claims sheet. Anything else is asked in the claims channel and answered before filming.
No health outcomes
No promised results on Meno-Chill, PCOS RELIEF, Dream Girl Sleep or GLP-1 Support Essentials. Show the pack, read the label, stop there.
No diagnosing
Creators never say what a viewer has or lacks. Deficiency statistics stay off camera until confirmed.
Label and usage as printed
Dosage and usage are read exactly as on the pack, for example two gummies a day for Iron Gummies. No personal tweaks.
Say it is a partnership
Every paid video carries the platform's partnership label in plain sight, on the caption and on screen.
No medical advice
No stopping medication, no replacing a doctor, no advice on pregnancy or Prenatal. Send viewers to their clinician.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews on Collagen Sticks

Free shipping threshold

Subscribe and save

One number to protect

One variable per test

Claims sheet before camera

Pay for pace, bonus for breakouts

Meno-Chill explainer

Zero Nasties routine

Beauty Bundle routine

Bundle and save shelf

Gut Health Essentials morning

Four sources in

Five filters, fewer each step

Perimenopause diarist

Night routine creator

Strength training woman

Hair and beauty routine

Gut and meal-prep creator

Busy mom, one gummy a day

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Set up, then ramp

Ten creators posting

Bands move on pace

Winners go to paid

Decision day

$15,000 at the top cap

From organic to paid

From the video to the checkout

Supplement rules for every creator

The brand's own words only

No health outcomes

No diagnosing

Label and usage as printed

Say it is a partnership

No medical advice

Want to see the first briefs?